Steel Supplements Veg-PRO Vegan Protein Powder claims on the front label to contain 20 grams of plant protein and, on the back label, to provide 40% of the Recommended Daily Value of protein.

However, Steel Supplements Veg-PRO Vegan Protein Powder is made with brown rice and pea proteins, which have a lower “bioavailability” than other sources of protein. Because these are lower quality proteins as compared to other sources of protein, they cannot provide the same digestibility and usability in the human body as proteins such as whey or soy.

Steel Supplements Veg-PRO Vegan Protein Powder makes material misrepresentations when the company states that a serving of the powder provides 40% of the recommended allowance of protein. The actual percentage is substantially lower.

Steel Supplements’ protein claims are both false and misleading—violating state and federal law—because the labels overstate the protein content and imply that all of the protein contained in the product is usable by the human body.