IQ Bar’s Plant Protein Bars claim on the front label to contain 12 grams of plant protein and, on the back label, to provide 24% of the Recommended Daily Value of protein.

However, IQ Bar’s Plant Protein Bars are made with pea protein, which has a lower “bioavailability” than other sources of protein. Because pea protein is a lower quality protein as compared to other sources of protein, it cannot provide the same digestibility and usability in the human body as proteins such as whey or soy.

IQ Bar’s Plant Protein Bars make material misrepresentations when they state that a serving of the powder provides 24% of the recommended allowance of protein. The actual percentage is substantially lower.

IQ Bar Plant Protein Bars’ protein claims are both false and misleading—violating state and federal law—because the labels overstate the protein content and imply that all of the protein contained in the product is usable by the human body.