Dang Bars claim on the front label to contain 9 grams of plant protein but, on the back label, it makes no claim as to the percent of Daily Recommended Value of protein in the bars.

That’s because Dang Bars are made with pea protein, which has a lower “bioavailability” than other sources of protein. Because pea protein is a lower quality protein as compared to other sources of protein, it cannot provide the same digestibility and usability in the human body as proteins such as whey or soy.

Dang Bars make material misrepresentations when the labels state that each bar provides 9 grams of protein, without clarifying that the protein is lower-quality plant protein.

Dang Bars’ failure to provide a percent daily value figure makes its protein claims both false and misleading—violating state and federal law—because the labels overstate the products’ protein content and imply that all of the protein contained in the products is usable by the human body.